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From

Khalid Salamat

BreakThrough

marketing services

UAE | GCC | LEVANT | PAKISTAN

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Source products
Find distributors / partners
Develop markets
Build brands
Identify profitable niches
Find investment
opportunities

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Reach goals with Cost-effective solutions
Special discount for SMEs
Sectors: FMCG/Health n Wellness/Restaurant Franchising

CEO Profile

Khalid’s prolific career spans over 30 years in Strategic Marketing, General Management, Brand Building, Business Development, Sales & Distribution and Identifying Profitable Niches. Using his unique brand of Entrepreneurial leadership, Khalid has transformed and created synergies in major conglomerates in the GCC, Levant and Pakistan.

His forte covers a wide gamut of areas like FMCG (Food/Non-Food), Health Nutrition and Restaurant Franchising. Khalid’s rich experience comes from working with blue-chip names like Unilever, Kraft Foods, Spinneys, PZ Cussons etc. in the UAE, KSA, Kuwait and Jordan.

As Vice President – Business Development/Marketing of HBG Holdings Ltd and General Manager of Spinneys he significantly increased top line sales and added substantial dollars to the bottom line.

His expertise is matched by his ability to operate in a VUCA (volatile, uncertain, complex and ambiguous) environment, which has been his core competency for success. His C-Level credentials are further enforced by his ability to chart out new paths in terms of international distribution networks, brand building, market development and the ability of understanding the nuances of a B2B and B2C markets.

Principals / Employers

Skills & Experience

Experience Summary

2020 – present

CEO, Breakthrough Marketing Services, UAE

2011 – 2020

Vice President HBG Holdings, UAE, Levant, Pakistan

2007 – 2010

General Manager Spinneys Jordan (an HBG Company)

2004 – 2007

Marketing Director HBG Holdings, UAE

2000-2004

Consultant to HJ Heinz, Dabur, Pizza Hut/KFC – UAE.

1998 – 2000

Country Manager PZ Cussons, Pakistan

1994 – 1998

NSM – Colgate Palmolive, Olyan GTC, KSA

1988 – 1994

Consumer Products Manager – Unilever, UAE

Menu of Services

Business Development

Khalid Salamat is engrossed in providing reliable business development strategy in the UAE/ GCC and Levant to his clients. He is capable of formulating sales and distribution strategy in the region. Acting like the suppliers’ eyes and ears on the ground, he ensures achievement of goals and growing the business to its optimum level. The key components used for effective business development strategy comprise: Cultivating relationships, Combining entrepreneurial initiative with business-management skills, Turning-around lagging operations for fast growth and profitability, Monitoring performance providing feedback/take corrective action if necessary.

Marketing Strategy Formulation

We help companies to formulate effective marketing strategies, establishing a clear direction and unified purpose for all marketing effort. The five steps in strategic marketing are: identifying a mission; analyzing the situation; setting objectives; developing a marketing strategy; execution and evaluation.

Brand Development

From conception to growth to maturity, Khalid initiates tactics and strategy; advises at each stage of brand building, nurturing, monitoring and providing feedback. This process involves: Market Selection, Product Positioning & Planning, Pricing and Commercial terms, Channel Decisions, Selling Methodology, Promotions and Communications.

Sales & Distribution Management

We make use of strong network in the region to choose suitable business partners meeting the pre-agreed criteria and providing the best strategic fit for the business. The key parameters used are: Company History, Portfolio, Sales Capability, Collective Skill-Set, Market Coverage, Logistics Goodwill, Financial Strength. MIS and Management Capability

Advertising and Communications

Well versed in the field of Advertising PR & communication, Khalid uses innovative methods and strategies to promote product and services. Some aspects of rendering the aforementioned services include: Designing effective campaigns, Writing meaningful content and copy for print / electronic media and Website Media evaluation and selection, Post campaign assessment and Relationship Management with business associates.

Market Research

We provide insightful market and competitor research in and around the UAE/GCC and Levant markets. With the help of our meticulous and resourceful associates, we analyze the economic, social, and political environment in the markets of interest. This can help clients in formulating appropriate strategies and tactics to have a competitive advantage. We initiate the market research by using these processes: Defining objective/s, identifying problem, Deciding on the research design, Preparing research instrument, Sampling and data collection, Analysis of data and presenting results in intelligible reports

Identification-of-acquisition-targets facilitating-jV-formation

In the present-day competitive environment, mergers and acquisitions are the order of the day. Consult with us for acquisition and facilitation. Khalid Salamat is one of the notable acquisitions & facilitation consultants of FMCG and Health and Wellness in the UAE/GCC. We recommend the targets for JV’s and acquisitions to help facilitate the process with commercial due-diligence, negotiation and post-acquisition strategy. The process involves Need Analysis, Developing Strategy Identifying Target/Evaluation (right ‘fit’ or not), Commercial Due Diligence /Post Assessment Negotiation, Price Mandate and Closing.

Sales Training

Developing the right skill-set and keeping the sales teams motivated is pivotal to any progressive business. This involves: Aligning sales teams with company vision and goals. Providing necessary training to meet specific business needs, Focusing on key elements like customer need analysis and negotiation skills, Ensuring understanding of the Sales Process, Instilling eagerness to deliver and ensuring professional selling methods & Communicating a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members.

From Strategy to Results

While markets are uncontrollable since they are volatile, uncertain, complex, and ambiguous, the organization can and must be managed to adapt to the circumstances, continuously commercializing new offerings to stay competitive and relevant.

You need dynamic strategies, agile structures, and iterative adaptation based on “build-measure-learn-principles.”

Benefits with Khalid / Breakthrough Marketing

Khalid Salamat is a veteran who provides excellent solutions to the companies for export marketing through a vast network in a number of countries. Most companies consult for getting the best broad ranged marketing consultancy in the UAE/GCC/Levant/Pakistan.

Testimonials

Khalid, Has proven to be a highly professional and very commercially orientated business partner demonstrating commitment and ethusiasm in all our joint projects. He has a very influential network of contacts throughout the Middle East and in Pakistan.

Stuart HorrexCEO

Mr. Khalid is a detail-oriented and creative professional. He always had out-of-the-box ideas and an implementation strategy ready for these inventive ideas. He is thrust-worthy, consistent and reliable in each and every assignment. A personable resource who always achieves great results through superlative work and effort.

Elahi AsadCEO

Khalid has worked on some projects for me in the past and I have found him to be meticulous, reliable, conscious of deadlines and extremely trustworthy. He understands strategic and operational issues and is able to make very useful recommendations that are both creative and practical

Parvez AnsariCEO

I had the previlege of working with Khalid at Unilever's JV in Dubai. Khalid is an exceptional marketer, but, what is really remarkable, is his ability to forge strong relationships. Khalid's ability to build these relationships was crucial in developing business with our suppliers like FFD (Rainbow), HLL (Indus valley), Coro (Sun Top), Hunter Foods(Mr. Chips), Ralston Purina ( Cereals)...the list goes on.

Jayant DesaiCEO

A pleasure to work with and a source of knowledge to draw upon doesn't get justice to working with Khalid in any capacity. Khalid capabilities as a manager is not easily matched, in my dealings with him he managed not only to keep afloat but also to put on the right track, a complecated business entity while safe guarding the owners investment. I would recommend Khalid to any FMCG entity in his capacity as a manager, consultant, and developer

Hisham Al AliCEO

Khalid Salamat in our company was a symbol of dedication, sincerety and sheer hard work in delivering the KPIS set by the company for the Colgate Palmolive distribution business. I found Khalid a person with high degree of professionalism, ethics, and a growth oriented person. I sincerely wish Khalid success in his current and future projects.

Mumtaz SiddiquiCEO

Let’s talk

PO Box 122305, Sharjah, UAE
+971-506368223
+971-506368223
ksalamat1108@hotmail.com
khalid@breakthroughmarketing.me
khalid.salamat1

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CEO Profile
Skills & Experience
Menu of Services
Benefits
Testimonials
Contact

Menu

CEO Profile
Skills & Experience
Menu of Services
Benefits
Testimonials
Contact